
Lucinda K. McGrath
Creative Writing/History
Work Experience
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Marketing Coordinator, Powernet January 19, 2015 - November 5, 2015
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Wrote and edited content pieces for the corporate website including press releases, white papers, case studies, community stories, blogs, etc.
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Led the social media content strategy and increased followers by more than 30%.
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Project manager for outbound lead generation email campaigns and webinar series for Agents.
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Proficient with the reporting, email, and design features of Act-On and Marketo, and day-to-day functions of Bolt and HootSuite.
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Managed campaign ROI for trade shows, events, and product launches using Salesforce.
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Organized and managed the national conferences/trade shows that the Direct and Agent sales teams attended. Preparations included applying for speaking opportunities at shows, overseeing shipment of our products and booth, registering all attendees for events, and managing day-to-day communications.
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Marketing Internship, STIHL Inc. June 2, 2014 - August 8, 2014
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Production assistant - STIHL Timbersports: Set up the event arena, managed the VIP room, ran the replay camera, and responded to the requests of the Production Leads.
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PR assistant - STHL Tour de Trees: Led the writing and structuring of the social media plan, and supported the Head of PR while traveling with the cycling crew around Wisconsin.
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Shot/edited video for the Manufacturing Technology Summer Camp and STIHL Tour de Trees.
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Wrote new copy, including names, short descriptions, and long descriptions for STIHL Outfitters on the corporate website.
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Published blogs about events and products for STIHL Inc.’s corporate website.
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Skippers, Oxford, Ohio August 2012 - April 1, 2014
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While taking classes, worked 16-20 hours a week after promotion to bartender from food preparation and serving. Developed skills of time management, multitasking, and working with others in a fast paced environment.
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Miami University Recreation Center September 2010 - May 2011
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Promoted safety and cleanliness at Miami University recreational facilities, actively engaging in customer service and support. Worked with a staff of 40 employees to maintain facilities and safeguard their experience.
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Winchester Country Club 2008-2011 (Summer job)
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Dive Coach
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Coached a team of 25 children with ages ranging from 5-18
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Promoted physical fitness and respectful competition, while instilling core values
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Lifeguard
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Trained in First Aid and CPR
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Leadership
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Panel Member, Miami University Admissions January 2014-May 2014
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Represented the College of Arts and Sciences to prospective students visiting Miami.
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Member, University Senate, Miami University August 2013-May 2014
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Collaborated with other student representatives, deans, and faculty members to discuss current issues and ideas that were happening on campus. Voted on the items of business
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Represented student’s opinions and ensured they were heard through the twelve student representatives.
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Chi Omega Sorority March 2011-Present
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Assistant Panhellenic Chair January 2012 - December 2012
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Coordinator: Mom’s and Dad’s Weekends Chair November 2012 - March 2014
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Planned two weekends of formal and recreational activities including two silent auctions that raised $11,000 for the Make-A-Wish Foundation, and arranged venues and catering all while working within a $1000 budget for each event.
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Greek Life Guide March 2013-February 2014
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Liaison between the sororities and the potential new members. Teaching and guiding the freshmen women at Miami who will be going through Greek Recruitment in the fall. Help them prepare for recruitment, learn about the community and what each sorority has to offer, and most importantly, their support system through the recruitment process
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Service through Chi Omega March 2011- Present
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Coordinator of two silent auctions for Mom and Dad’s Weekend. This involved getting the ladies in my chapter on board as well as their parents to donate, organizing the bunch before and auction, and overseeing the success of the event while appeasing Nationals. One auction raised around $6,000 that benefited the Make-A-Wish Foundation.
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Assisted with Stuff the Bus. Chi Omega works with Kroger to promote the donation of canned or dry goods to go to people in need. Interacted with buyers to encourage them to donate and educate them about the need for assistance in their community.
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Volunteer at “King of the Wing”: for the past three years in a wing eating contest that brings together the Greek community as well as other campus organizations to raise money for multiple philanthropies. We use this to create a fun learning environment for our peers.
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Miami University Dive Team September 2011-March 2012
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Represented Miami University as a member of the intercollegiate dive team, competing across the country. Practicing and competing 20 hours a week.
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Education
Miami University, Oxford, OH
Graduated: May 2014
Bachelor of Arts: History and Creative Writing
Study abroad: London, England
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Spent six weeks studying British Literature and Theater while traveling through parts of Europe.